What is the right way to pronounce GIF?

How to pronounce GIF? For the last couple of years animated and static images called “gifs” have permeated through thee internet, and social media. Many pronounce the word “gif” with a “g”, while a select few pronounce it as “jif” with a “j”. But who is pronouncing it the right way? Who has it all wrong? Is there even a correct way to pronounce the darn word?